Local lead generation, done right

Build the site.
Own the leads.
Rent the asset.

LeadRaft creates local lead generation websites for service businesses — roofers, plumbers, dentists, cleaners. We rank them on Google, fill them with qualified inquiries, and turn them into recurring monthly rent.

European market, first-mover gap
No product to build, no team to manage
Scales with your time, not your skills
Roofing · Munich
11 leads this month
€850/mo rent
Plumbing · Hamburg
8 leads this month
€620/mo rent
Dentistry · Berlin
14 leads this month
€1,100/mo rent
One site. One niche. One city. Repeat.
How it works

Three steps. Recurring income.

01

Pick a niche and a city

Roofing in Leipzig. Plumbing in Bremen. Dentistry in Hanover. Mid-sized German cities where competition is low and businesses are hungry for leads.

02

Build and rank the site

A clean, fast website optimized for local search. Google Business Profile setup, local citations, on-page SEO. Get the site ranking for high-intent service searches.

03

Rent it. Collect monthly.

Approach the local business directly: "I built a site that gets you 10+ qualified leads a month. It's yours for €X per month." Rent is recurring. The asset stays yours.

€50–150
Per qualified lead, monthly
5–15
Leads per site per month
€300–1k
Monthly rent per site
10+
Sites = €3k–10k/mo
Where to start

The best niches right now

High ticket value, strong local demand, weak online presence from existing businesses.

Roofing
€150–250/lead · High ticket
Plumbing
€80–150/lead · Recurring need
Dentistry
€100–200/lead · Trust gap wide
HVAC / Heating
€100–180/lead · Seasonal spikes
Cleaning
€40–80/lead · High volume
Electrical
€90–160/lead · Strong margin
Why this model wins

The middleman who owns the asset

"The SEO agency model trades time for money. Lead gen model owns the asset. One operator managing 10 sites can generate €5,000–10,000/month with minimal ongoing work."
— Model validated by Ippei, Webjuice, and 100s of operators globally
"Germany's local businesses are 5 years behind on digital marketing. The gap between what's needed and what's available is enormous. That's the opportunity."
— Market context: 3.7M small businesses, most still using yellow-pages-era tactics

One site. One city. One niche.
Then do it again.

LeadRaft is built for operators who understand that the real leverage isn't in working harder — it's in owning the lead flow while the business pays to access it.

Build. Rank. Rent. Repeat.